Delphina

Making data analytics more conversational

Delphina
Services
Strategy
User Experience
Visual Design
Prototyping
Agentic AI

We partnered with Delphina to design an AI-powered analytics platform that streamlines advanced processes and drives transformative business outcomes.

Delphina leverages LLMs to accelerate core data science tasks such as data preparation, model training, and analysis. Through strategic design thinking, we architected a product experience that brings clarity to complexity.

Delphina

Crafting a narrative-driven interface

Data analysis today is often hindered by a multitude of tools and complex interfaces. Analysts rely on manual processes to draw insights, while executives are left with static reports that lack context, slowing decision-making across teams.

To translate data into actionable insights, we designed a narrative-driven interface that helps build shared understanding across teams. Using AI, the platform reveals key opportunities and enables users of all technical levels to explore data directly.


With Agentic AI, insights are explained within the broader business context, using natural language to highlight what’s changing, why it matters, and what might happen next. Our conversational interface allows stakeholders to interact with Delphina, asking questions to make more informed decisions.


From insight to investigation

To get a clearer picture of what’s driving the results, experts can use the tool’s advanced features to drill into the data. Working closely with the team at Delphina, we refined concepts so the tool feels like a natural extension of a data scientist’s workflow.

This collaboration ensured our designs met the needs of data scientists at every stage of the model lifecycle, from validating connections between source data to tracing data lineage and identifying what attributes had the most impact on performance.

a delphina desktop interface showing a yaml code editor in the creating erd screen

Interactive diagrams respond in real time as models are running, making complex relationships and feature importance easier to interpret. With a user-centered approach, the tool supports deeper analysis and helps data scientists concentrate on refining models and driving strategic decisions.

Evolving the brand

Building on Delphina’s existing brand, we developed a
scalable component library that integrates seamlessly across the product. With data as the primary focus, we used color purposefully throughout to emphasize model scores, assignment status, heat maps, and selected states.

thirteen23 got up to speed in a complex space and delivered strategic designs that elevated our product and user experience.

duncan gilchrist
delphina co-founder

Empowering faster, deeper exploration

Our solution enables users of all technical levels to engage in a streamlined, elevated, and branded experience. With a robust, interactive prototype, teams can now use Delphina to build feature transformations that deliver actionable insights.


a collage of an office space with square windows image and an cropped graph and a revenue impact card component
More case studies
case study image
User Experience
Prototyping
AI

Designing Fixify’s next-generation help desk supported by AI

Case Study
case study image
Strategy
User Experience
Design Language

Showcasing agentic AI through generative workflows

Case Study
case study image
Strategy
Research
Concepting

Bringing Sony’s new technologies to market

Case Study